Trademarketing Resources
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TRI's Bob Horton and his '71 Challenger

TRI's Bob Horton and his '71 Challenger

August 2008
Making the world a better place for old Mopar enthusiasts - and this group includes Bob!

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Global Licensing

Global Licensing

December 2007
We view licensing as a product development process, not strictly deal making. Utilizing cutting edge proprietary processes to define precisely a client's brand equity, we then execute in a manner that maximizes the return for all stakeholders (clients, licensees and consumers).

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Victory Motorcycles to Shine in Jewelry For

The Licensing Book

December 2006
Trademarketing Resources Inc. (TRI), which represents Polaris for licensing, recently announced new deals for its powerhouse brand.

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The Trickle-Down Effect

The Trickle-Down Effect

October 2006
In the bestselling book The Tipping Point, author Malcolm Gladwell identifies the three types of people who are important to starting popular trends: salesmen, the people who sell products; mavens, people who search out specialized knowledge that benefits the general public, and collectors who spread the information to a large number of people.

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Victory Motorcycles to Shine in Jewelry For

Victory Motorcycles to Shine in Jewelry Form

June 2006
The Victory Motorcycle Division of Polaris Industries announced the signing of a licensing agreement with Black Hills Jewelry for a line of upscale titanium jewelry inspired by the award winning Victory motorcycles.

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TRI Races to the top of Licensing

TRI Races to the top of Licensing

January 2006
Since opening for business in 1999, Trademarketing Resources Inc. (TRI) has serviced the world of corporate trademark licensing with programs that often stand out for their uniqueness.

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Polaris Plans Product Proliferation

Polaris Plans Product Proliferation

January 2006
Polaris Industries Inc. has been making recreational vehicles for more than 50 years, offering consumers a break from the routine and an escape from the ordinary. With annual 2004 sales of $1.8 billion, Polaris designs, engineers, manufacturers and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris Ranger for recreational and utility use.

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