Trademarketing Resources

Licensing is a product development process that dramatically reduces the risk and investment required for a trademark holder to enter a new product category. To be successful, it is critical that an agency be able not only to strategize, but to execute. An agency must understand a client’s brand equity, and be able to convince prospective licensees of the value of the equity.

Some corollary benefits of licensing:

  • Increased marketing exposure of the brand
  • Legal protection for the trademarks
  • Very significant royalty income

The pillars of success of licensing programs are the right concepts, licensees, and properties. TRI believes that great programs must be further supported by great partnerships, practices. processes, and people. TRI will utilize the key tools and processes required to ensure our clients’ program’s strategic and tactical success.

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