Trademarketing Resources
Concepteation

Concepteation™, New Product Development Process

Concepteation™, a structured brainstorming, problem solving, and evaluation process that typically generates several hundred potential product categories that fit the brand equity, which are then subjected to an evaluative process that yields the 40 or so “launch categories” for the brand, is a key element in the overall product development process, graphically illustrated on the following chart.


On-Mark™ | Concepteation™ | PUMP™ | SatisAction™

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