Trademarketing Resources

Bert J. Long

Senior Licensing Representative

Mr. Long brings to TRI a wealth of both sales and technical expertise. Mr. Long’s career has been focused in and around the automotive industry. Beginning at the then Chrysler Corporation where he worked initially in engineering then moved into sales, then sales management and culminating as the head of Parts Marketing for the company, Mr. Long held a series of senior sales and marketing management positions with AP Systems, Fujitsu, and most recently as President of Lomar, Inc. where he represented an array of well-known brands to all the automotive companies. Mr. Long is also a member of the Society of Automotive Engineers and holds a degree in Manufacturing Engineering from Miami University – Oxford, OH (Miami of Ohio) School of Engineering & Applied Science. Mr. Long’s graduate studies were in management at Wayne State University in Detroit, Michigan.

Using his intimate knowledge of the transportation related industries, Mr. Long has played a key role in spearheading the growth of the Mopar Restoration Products Program as well as the development of brand extension licensing in various categories for the Pratt & Whitney brand.


Robert E. Horton, Jr.
President and CEO

Michael D. Rachuy
Executive Vice President, Sales and Client Services

Jack C. Douglas
Executive Vice President

Christopher D. Hallock
Brand Extension Sales

Greg Golab
Director of Licensing

Kirk Martensen
Vice President, Brand Extension Licensing

Cynthia P. Julian
Manager, Contract Administration & Quality Assurance

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