TRI Works Closely with our Clients to Provide Strategic Corporate Licensing Services
Founded in 1999, Trademarketing Resources is a licensing agency committed to helping companies extend their brand beyond their normal business channels.
TRI’s expertise is in the licensing of
automotive parts and accessories.
With specialties in vehicle restoration, vehicle upfits and enhancements, high-performance parts, off-roading parts and accessories, and off-road vehicle upfits including Jeep® and ATV/UTV’s, TRI has developed over 300 licensing agreements with aftermarket vehicle manufacturers for companies such as Mopar and FCA vehicles, Saleen and Polaris.
As a mid-level licensing agency, we prioritize building strong, long-term relationships with both our
clients and licensees.
Known throughout the industry for our exceptional customer service, TRI takes pride in its enduring partnerships, many of which have lasted over a decade.
We connect the dots between our client’s brand and enthusiastic consumers through unique licensed products.
We work with our clients to enhance brand awareness, extend consumer engagement and generate significant revenue.
20 Years
6 Years
12 Years
12 Years
25 Years
10 Years
Our Operating Philosophy
TRI partners with its clients to execute licensing agreements with top-quality licensees, generating positive marketing exposure, significant royalty revenue, and improved trademark protection for the client.
TRI prioritizes clients as valued partners, focusing on their marketing goals to guide the licensing program.
Our Operating
Philosophy
Our Services
- Strategic Planning
- Product Planning
- Prospecting Licensees
- Development and Negotiation of
License Agreement
- Contract Administration
- Brand Standards and Management
- Licensee Administration
- Product Administration
- Program Management
- Program and Royalty Administration
- Trademark Infringement Monitoring
- Marketing Services
- Web Development
- Style Guides
- Branding Books
- Brochure and Print Media
- Photography
- Strategic Marketing Plans
- Creative Development
TRI Team
Michael D. Rachuy
President and Chief Executive Officer
Over three decades of expertise in trademark licensing.
Remarkable track record of success with premier brands: Fiat Chrysler, Mopar, General Motors, Polaris, Sears Home Improvements, Monroe Shocks, Saleen Automotive.
Greg Golab
Vice President of Licensing and Business Development
Over four decades of experience in business and retail operations, purchasing, marketing, and trademark licensing.
Extensive knowledge in the outdoor and marine industry, automotive OE and aftermarket, and the ATV/UTV off-road industry.
Kim Pasquantonio CAAP, PM
Director of Finance and Administration
Seasoned Certified Administrative Professional/Certified Project Manager with emphasis on operational, financial and administrative excellence for over 30 years.
Vast knowledge working with many areas of a business from accounting, bookkeeping, operations, HR, compliance and administration.
Kyle Golab
Director of Licensing & Contract Administration
Extensive knowledge in automotive OE and aftermarket parts and accessories through numerous categories.
In-depth knowledge of hunting, fishing, camping, overlanding, and hiking.
Clients
Mopar serves as the catalyst for the Chrysler, Dodge, Jeep and Ram brands by enhancing the vehicle ownership experience through quality parts, service and accessories.
High Performance Parts for Enthusiasts Are Back
Dodge’s legendary Direct Connection is back, reigniting a tradition of high-performance innovation that started in 1974. Originally launched to provide Dodge enthusiasts with factory-backed performance parts, Direct Connection now returns with an even broader selection of components.
National Rifle Association
Preserving our 2nd amendment heritage through responsible firearm ownership since 1871
The National Rifle Association of America is the country’s largest gun advocacy group. Founded in 1871 the NRA promotes shooting sports, firearms safety, hunting and the heritage of responsible firearms ownership.
Born country and raised outdoors
HillBilly Brand is a perfect example of the classic American business story. What started off as a company selling t-shirts and hats from the back of a truck Hillbilly has grown into a premier outdoor lifestyle brand.
From wrecked to resurrected
Graveyard Carz is an American automotive reality TV show made on location in Springfield, Oregon that restores late 1960s/early 1970s Mopar muscle cars.
Innovation in motion
For more than 100 years, Chrysler has shaped the American automotive landscape through innovative design, engineering and technology. From groundbreaking vehicles to thoughtful features, Chrysler continues to create experiences designed around the way people live.
Born to perform
Dodge is an iconic American performance brand built on horsepower, attitude and a relentless pursuit of performance. From legendary muscle cars to today’s high-performance vehicles, Dodge continues to push the boundaries of what a performance vehicle can be.
Go anywhere. Do anything
For more than 80 years, Jeep has represented freedom, adventure and capability. Built on a legendary 4x4 heritage, the Jeep brand inspires owners to explore beyond the pavement and embrace every adventure.
Built to serve
Ram delivers hardworking trucks and commercial vehicles engineered around capability, durability and performance. From the jobsite to the open road, Ram vehicles are built to handle demanding work and everyday adventures.
An Icon of American muscle
The HEMI® V8 has become synonymous with American performance, delivering legendary power, torque and unmistakable character. From the racetrack to the street, HEMI has helped define generations of high-performance vehicles.
The original surf & California lifestyle brand
Founded in 1960, Hang Ten helped define the surf culture of Southern California with its iconic boardshorts, apparel and signature style. Today, the brand continues to bring its laid-back coastal spirit to a new generation.
Embrace your individuality
Born as an art project in 2014, Anti Social Social Club grew into a global streetwear brand known for its distinctive graphics, limited collections and unconventional attitude. The brand turns individuality, self-expression and modern street culture into wearable art.
Contact Us
5710 Bella Rose Blvd. Suite 100
Clarkston, Michigan 48348
(248) 922-9678
Mike Rachuy
President and CEO
E-Mail: mrachuy@trilicensing.com
Mobile: (248) 561-7710
Greg Golab
Vice President of Licensing and Business Development
E-mail: ggolab@trilicensing.com
Mobile: (517) 438-6198
Kyle Golab
Director of Licensing & Contract Administration
E-mail: kgolab@trilicensing.com
Mobile: (517) 759-6996
Kim Pasquantonio
Director of Finance and Administration
E-mail: kimp@trilicensing.com
Mobile:(248) 909-2868
Anne Rachuy
Product Administration
E-mail: arachuy@trilicensing.com
Mobile: (248) 891-6720
